I know this might sound counter-productive, after all, you’re trying to make money, not give it away, right? However, offering your services pro-bono can have a flow-on effect as you build your networks and lift your profile in the community. Offer your services to help out a local community group or charity organisation. Here are 9 ideas you can add to your marketing plan for 2015 to help you boost your bookkeeping business without massive monetary investment: Your marketing plan should also be largely focused around on-going initiatives that are still manageable during your busy times, not just when things get quieter. Marketing your business doesn’t have to involve expensive advertising campaigns. Typically, accountants and bookkeepers are not natural salespeople, they’re great at getting the job done, but not so great at telling everyone about it! This is an aspect of business ownership that can seem both time-consuming and costly, not to mention one of those things that gets bumped to the bottom of the pile when you’re trying to make time for revenue-generating tasks instead. A survey from the 2014 Bookkeeping Business Benchmark Report conducted by the Australian Bookkeepers Network took a look at the top challenges that bookkeepers face in their business:Įvidently, right up there as one of the biggest concerns for you in business is sourcing new clients.
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